Visit Sweden

Schwedens offizielle Website für Tourismus und Reiseinformationen

To make this site work properly, to measure visitor traffic and optimise content this site uses cookies. Most big websites do this too and the most popular web browsers automatically accept cookies.

What are cookies?

A cookie is a small text file stored on your computer or mobile device containing information. In technical terms, cookies can be divided into two types. One type saves a file permanently on your computer. The other is not stored permanently on your computer, but instead disappears when you close your web browser. The latter type is called session cookies and is used at Visitsweden.com. A session cookie is a randomly generated ID that identifies a web browser during your visit to a website, so the latter does not need to store information for many different users. 

How do we use cookies?

Cookies enable us statistical information, which we use to improve your experience on our site. Cookies allow servers to automatically collect the data in log files, such as browser type, operating system and the date of the visit. Cookies also enable the display of targeted advertising (retargeting) based on the collected data anonymous.

The cookies used at visitsweden.com are not used for storing sensitive information for the purpose of recording your behavior or for any other purpose that might threaten your privacy or security.

Using visitsweden.com-pages (including the different languages domains, like visitsweden.de, visitsweden.it etc)  you agree that we can place cookies on your browser. 

We use Google Analytics to collect and analyze visitor data. Cookies are used to collect information such as how many times a visitor has visited our site and how long the visit lasted. Also, this data is anonymous, that is, it can’t be inferred from a single browser user. For more information: https://www.google.com/intl/en/policies/privacy/

How to control cookies

By changing the settings on your web browser, you can avoid receiving cookies. How you shut off cookies depends on what web browser you are using. Read the "Help" or equivalent menu on your web browser for instructions or see aboutcookies.org. If you do this, however, this may result in not all parts of the site working properly.

Managing cookies on your device

We use cookies to personalize content and to provide you with an improved user experience. 

You can control and manage cookies using your browser (see below). Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.


Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

Google Chrome

Mozilla Firefox

MacOS Safari

Microsoft Internet Explorer

For information on additional browsers and device types please see http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/.


Managing Analytics cookies

You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following links:

Adobe: http://www.adobe.com/privacy/opt-out.html

Google Analytics: http://www.google.com/analytics/learn/privacy.html


Contact details

Please contact the controlling Visit Sweden company directly, or us in accordance with the following if you have any questions about the policy or our processing of cookies.  

Email: cookies@visitsweden.com
Postal address: Visit Sweden, Box 3030, SE-103 61 Stockholm
Telephone: +46 (0)8-789 10 00